Where my analytical side found a creative outlet in building brands and businesses.
Peers Studio is a Swiss-based digital studio and startup incubator helmed by my friends Nick and Keno. With them I led projects fusing strategy, design, and executional support. I managed GTM strategy and internal operations for a disruptive YC-backed fintech platform specializing in underwriting for e-commerce brands, overseeing a 300+ client portfolio. I rebuilt internal sales materials, reworked referral processes, and presented financial growth models and CAC/LTV analyses to leadership.
Working here I got my first real taste of that infectious ambition / delusion that swirls around any startup. I got comfortable making decisions with imperfect data, communicating across time zones and disciplines, and leading teammates with both precision and adaptability. It was also where I began to understand my own creative process: I’m at my best when I can toggle between the analytical and the imaginative. Using structure to enable experimentation, not constrain it.